A digital photo or video file usually contains two parts: the visible image data and a hidden block of descriptive data called metadata. For photos, the most common format is EXIF (Exchangeable Image File Format), which records the camera make and model, the exposure settings, the date and time of capture, and often GPS coordinates. Video files carry equivalent information in container-level tags.
Reading metadata is a matter of opening the file's properties or using a metadata viewer. The fields that matter most for a quick judgment are:
- Camera make and model: a specific camera model is consistent with a real capture; a blank or generic value is common in AI output. - Date and time: an original capture timestamp is useful for cross-checking against the claimed event date. - GPS coordinates: if present, they can be checked against the location claimed in the caption. - Software field: this often names the editing or generating application. A value such as "Adobe Photoshop" indicates editing; some generators write their own name here.
Two cautions apply. First, most social platforms strip metadata automatically on upload, so a file downloaded from a social post will usually have none — that absence is not evidence of AI generation. Second, metadata is trivially editable: free tools can rewrite any field, so a plausible-looking EXIF block can be fabricated.