Deeper processing leads to better memory
The levels of processing theory (Craik & Lockhart, 1972) proposes that memory depends on how deeply information is processed. Shallow processing (e.g., focusing on visual or phonetic features) leads to weaker memories, while deep processing (e.g., focusing on meaning and associations) leads to stronger memories.
Shallow vs. deep encoding example
Imagine you see the word 'DOG'. Shallow processing: you notice it's written in capital letters. Deep processing: you think about what a dog is, its characteristics, and your own experiences with dogs. Later, you're more likely to remember the word if you processed it deeply.