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How Generative AI Creates Text, Images, and Videos from a Prompt

1The Shared Idea Behind All Generative AI2How a Prompt Becomes an Instruction3Generating Text: One Token at a Time4Generating Images: From Noise to Picture5Generating Video: Adding Time6Comparing the Three Modalities and Judging Outputs
The Shared Idea Behind All Generative AI

Sorting What Exists vs. Making Something New

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Think about a spam filter. It reads an email and answers with one of two fixed words. The answer already existed; the model only had to pick it. Now think about asking a tool to write a short poem about rain. There is no menu of poems to choose from. The words have to be assembled into something that was not there before. That is the whole difference the word generative is pointing at, and it is a difference in the task, not in how clever the system seems.
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Predictive models choose among answers that already exist. Generative models create an answer that did not exist before. That single difference is what the word generative marks.

Two kinds of task

Predictive

  • Input: an email, a photo, a transaction
  • Output: one label from a fixed set
  • Example: spam / not spam
  • Example: cat / dog / neither

Generative

  • Input: a request or description
  • Output: newly constructed content
  • Example: a reply to your question
  • Example: a picture matching your description

The same product often mixes both. A photo app may first classify an image (predictive) and then generate a cleaned-up version (generative). The label describes the task, not the whole product.

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