The loop changes, not the pathway
An acute response is a negative-feedback loop: the stress activates a program, the program removes the stress, and the program switches off. A chronic response becomes a positive-feedback loop, because the program's own outputs recreate the activating signal. The molecular components are unchanged; only the duration of activation determines which loop dominates.
Two pathways, same transition
In the ER, brief PERK activation lowers translation and restores folding capacity. Sustained PERK activation keeps CHOP high, and CHOP represses BCL-2 and raises ROS, so the same branch that protected the cell now commits it to apoptosis. In inflammation, brief NF-kB activation clears a local insult. Sustained NF-kB activation maintains IL-1beta and TNF, which recruit leukocytes whose ROS and proteases generate new DAMPs, so the response sustains itself after the insult is gone.
Duration is the decisive variable
Intensity sets how large the initial response is; duration sets whether the response resolves or becomes self-sustaining. A low-intensity stressor applied continuously can therefore be more damaging than a high-intensity stressor applied once.